HOOKED by NIR EYAL

“HOOKED” : How to Build Habit-Forming Products” by Nir Eyal explores how successful companies create products that people can’t resist using repeatedly. Eyal introduces the Hook Model, which consists of four key components: Trigger, Action, Variable Reward, and Investment. The book provides insights into how these elements work together to create engaging products and behaviors, offering practical advice for designers, entrepreneurs, and marketers looking to build habit-forming products.