START WITH WHY by SIMON SINEK

“START WITH WHY” by Simon Sinek explores the idea that successful leaders and organizations inspire action by first defining their purpose, or “why.” Sinek argues that people are drawn to the underlying reasons behind a product, service, or idea, rather than just the “what” or “how.” He introduces the concept of the “Golden Circle,” where the most successful companies and leaders operate from the inside out, starting with why they do what they do, then moving to how they do it, and finally what they do. The book emphasizes the importance of clarity, discipline, and consistency in aligning all actions with a clear sense of purpose.